Perhaps best known for his financial education products, Robert Kiyosaki wrote this latest book to praise the benefits of owning a network marketing business. Although Kiyosaki made his wealth traditionally, without the help of a network marketing business, he believes that these businesses are the wave of the future because they embody the new Information Age economy. He believes these businesses are a good way to begin your journey to become rich. When convincing others of the value of a starting a “personal franchise,” more commonly known as a network marketing business, be sure to cover several important areas. First, refer to the cashflow quadrant to inspire motivation and provide direction. Second, emphasize wealth rather than income (a.k.a cashflow versus capital gains) by explaining the income statement and balance sheet and how acquiring assets, specifically businesses, is crucial to developing long-term passive revenue streams. Third, introduce Metcalf’s Law. Succeeding in a network marketing business demands the practical application of Metcalf’s Law, which states that a network’s economic value grows exponentially with the number of network users. Fourth, remind others of the fact that network marketing is the fastest growing business model in the world today. Big companies such as AOL Time Warner, Berkshire Hathaway, and Citibank all utilize network marketing. This comes as a surprise to many because network marketing businesses go largely unseen. Finally, emphasize the important of education. When searching for a network marketing business to join, educational opportunities should weigh more importantly in your decision than commissions or products.
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